# Analysis on reputation, authority and AI search.

> Analysis by Mohammed Teto on AI visibility, entity authority, citations and measurement: how search engines and AI systems interpret people and brands.

- Page: https://mohammedteto.com/insights/
- Language: en — French version: https://mohammedteto.com/fr/analyses/
- Author: Mohammed Teto (https://mohammedteto.com/#person)
- Published: 2026-10-07
- Updated: 2026-10-04

Working notes and long-form analysis on how search engines and AI systems interpret people and organizations, and on what can be done about it.

This page gathers Mohammed Teto's analysis on AI visibility, entity authority, citations and measurement. The articles below are published in French; each is listed here with an English summary of what it covers. English editions will be added to this index as they are published.

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## How AI search works

- [SEO vs AIO vs GEO vs LLMO : différences simples](https://mohammedteto.com/blog/seo-aio-geo-llmo-differences/) What separates the four terms and how to set priorities between them.
- [Query fan-out Google : le nouveau levier du SEO IA](https://mohammedteto.com/blog/query-fan-out-google-ai-mode/) How Google's AI Mode splits one question into several searches, and what that changes for a page.
- [Search IA de Google : ce qui va changer pour le SEO classique](https://mohammedteto.com/blog/search-ia-google-seo-classique/) The consequences of AI-generated results for traditional search work.

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## Entity and authority

- [Personal branding à l’ère des LLMs : comment devenir une entité reconnue par les IA](https://mohammedteto.com/blog/personal-branding-llms-devenir-entite-reconnue-ia/) Identity consistency, proof, public profiles and citations for an individual.
- [Notoriété dans les LLMs : comment construire une présence que GPT-5 connaît déjà](https://mohammedteto.com/blog/notoriete-llms-presence-gpt-5/) Strengthening the public signals and entities that language models rely on.
- [Balisage Schema.org et données structurées](https://mohammedteto.com/blog/schema-markup-donnees-structurees-signal-ia-site/) What structured data does, and does not do, for how a site is understood.

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## Citations and sources

- [Perplexity SEO : comment devenir une source citée](https://mohammedteto.com/blog/perplexity-seo-source-citee/) Page structure and crawl access for an engine that cites its sources.
- [Content gap IA : comment identifier les questions que ChatGPT pose sans vous citer](https://mohammedteto.com/blog/content-gap-ia-questions-chatgpt-sans-vous-citer/) Finding the questions where competitors are cited and you are not.
- [Reddit et GEO : le levier de citations IA que presque personne ne travaille](https://mohammedteto.com/blog/reddit-geo/) Why community sources appear in AI answers, and how to approach them legitimately.

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## Measurement

- [Audit visibilité IA : méthode complète](https://mohammedteto.com/blog/audit-visibilite-ia-methode-complete/) A full method for testing ChatGPT, Gemini, Perplexity and Google's AI features.
- [Comment j’analyse 30 prompts pour un diagnostic initial de visibilité IA](https://mohammedteto.com/blog/analyser-30-prompts-score-geo/) What a 30-prompt set shows in an initial diagnostic, and why the result is not a score.
- [Mesurer sa visibilité IA : tableau de bord SEO GEO](https://mohammedteto.com/blog/tableau-de-bord-seo-geo-visibilite-ia/) Which indicators to track, and how to read them together.

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## How this analysis is produced

Every article is written and signed by Mohammed Teto, who is responsible for its content. Figures are attributed to their source and dated. Articles are updated when the engines they describe change, and the update date is shown on each one.

The method behind this analysis is described in [The Authority Architecture System](https://mohammedteto.com/method/), and the disciplines it draws on in [AI visibility](https://mohammedteto.com/ai-visibility/).

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